
How much eye contact should you make with a client?
How much eye contact should you make with a client when discussing price?
Why Selling Brand Strategy Is *kinda like* Selling A Novelty Christmas Sweater
Why Selling Brand Strategy is a bit Like Selling a Novelty Christmas Jumper of Santa Taking a Poop
What Hardcore Taught Me About Content Writing
What hardcore taught me about content writing.
Back in my twenties, most weekends you’d find me at a punk show or a hardcore show.
For those of you wondering, hardcore is not something dodgy as its name might suggest.
It’s a slightly heavier version of punk music, with heavier distortion, heavier vocals and more aggression (IMO).
Are you posting content that is boring, samey and adding to the noise?
Are adding to the noise or breaking through the noise with your content.
WTF hayden?
I'll rephrase (because I know exactly how important this has been for my own business).
Are you posting stuff just for the sake of it? just following what every other freelance designer on IG is creating?
You’ll Never Be Ready for Your Creative Baby
You don’t become a mother or father because you are ready, you are ready because you become a mother or a father.
So we can’t spend our professional creative lives waiting for the ‘right time’.
Make your clients feel the pain.
If your potential client is feeling OK, happy with the status quo and just kinda in pain… they will probably say no.
Problem: Your Clients Don’t Understand the Context…
If your clients can’t put ‘brand strategy’ or ‘visual identity’ in the context of their own business, it’s hard to get them across the line.
Why Articulating value is important.
Why Articulating Value When Selling Brand Identity Helps to Make You More Credible And Less Suspicious.
Is there a shortcut to more branding clients?
Is there a shortcut to growth for Brand Identity Designers?
Design Competitions (they suck)
Why do businesses still not value brand as being the cornerstone, the FOUNDATION of their business growth?