You’ll Never Be Ready for Your Creative Baby

I’m not ready for that type of client.

The work is done when it’s done.

Who am I to pitch for that kind of project?

Who am I to start doing video?

I read a great quote this morning from Seth Godin.

“Saturday Night Live doesn’t go on at 1130pm because it’s ready, it goes on because it’s 1130pm”.

I know from my own experience that you never quite ‘feel’ ready when opportunity knocks.

When you are asked to present to an audience for the first time.

To pitch for a project that might be way out of your comfort zone.

To work with a big agency on a job.

To have the gumption to reach out directly to your dream client on social media.

It’s scary.

It’s a bit like having a child, when I hear people say “I’m not quite set up enough yet, not ready yet” I always smile, because in truth, you are never prepared to become a father or a mother.

You don’t become a mother or father because you are ready, you are ready because you become a mother or a father.

So we can’t spend our professional creative lives waiting for the ‘right time’.

Living ‘within the boundaries’ of our comfort zone.

You have to act now.

Don’t fear what anyone else might think.

What the others on IG are doing, how many more followers they have.

The big clients they have that you don’t.

Shut all of that bs out.

You just have to do what you have to do.

When the opportunity appears, that is the right time.

PS I'm opening up a new intake of our Creative Operator program in January. If you are ready to find better clients, get more confident selling, and create more momentum and consistency in your creative practice, PM me.