You can’t sell branding with Generalisations.

The clients aren’t buying because you’re talking in generalisations. This is why you’re getting price pushback.

They don’t see the value TO THEM.

Businesses need a strong brand because.

It’s important to get your messaging right so you can attract the right audience.

Your logo has to position you with the right clients in the market.

You need to stand out in the market and become the first to mind player in your niche.

This is the kind of thing I see in sales convos, proposals and marketing and it doesn’t work.

The best way to sell a client is to choose a problem that they want to solve.

Then connect it to your solution but contextualising it in their specific situation.

For example -

You mentioned earlier that you have a new competitor who has come into your market, they serve a similar type of customer to you and it’s important to communicate with the market your point of difference.

You’re wanting to attract more a clients who have an average spend of $2500 per month.

You also said you want it increase the lifetime value of a customer and keep them for longer and raise their average monthly spend.

From that we need to work on your -

Visual identity so you can attract the right level of client.
Your messaging so your ideal clients and current clients know who you are and why you are.
And your visibility in the market so you have a plan to obtain new clients.

Same but different - getting better at articulating value is all about getting better at understanding clients problems and connecting them and contextualising them with your solution.