Drop the ‘please sir’ energy with clients.
No more “please sir” energy — you’re not desperate.
Why do we think that impressing our clients means doing everything to their time table?
Or we have to impress them by doing everything they say?
A client asked me a question on a call this week - they had a busy client who they thought didn’t have time for their usual sales process (Qualify in chat/Brainstorm Call/Creative Strategy Call) and just wanted to know numbers - straight up.
What do I do if the client is too busy for my sales process?
My answer - you do nothing different, if they’re too busy to work your way then… maybe they’re not the right fit for you?
You wouldn’t skip through your design process for a busy client would you? Because then the project would probably break right?
Same deal.
One of the first lessons my dad taught me was that we should never go to our clients with our ‘cap in hand’.
Meaning - we’re not saying ‘please sir, give me some money - thank you so much for your generosity.
Instead we’re saying - my time is just as valuable as yours, we are an equal partnership.
I’m auditioning you to see if you’re the right fit to work with me.
You’re only one client of many, where I am the only designer who can [your super power].
You’re Simon Cowell with a ticket to Hollywood, are they the right type of singer or performer to join you?
Because if we treat the client like they’re in charge then that’s how they will act.
If we skip parts of our sales process because we think ‘oh they’re too busy, I’ll just give them a price’ - then who are we working for? Them or ourselves?
It's a privilege to work with us.
It’s not being arrogant.
It's owning your shit, believing in your work, and understanding the value your work creates for the client.
It’s standing by your sales process, your onboarding and your delivery process so your client gets the best results - every time.
And the truth is, the more you embody this, the more your clients will respect you and the better quality of client you’ll get.
